Product
TBC UzbekistanOnboarding as a conversation
At payme, sign‑up and identity verification used to be a chain of separate screens. We turned it into a chat‑like conversation that asks one thing at a time, driven by the backend so we can change steps without an app release. We also removed friction across the funnel and added recovery paths for failed steps, validating changes with user tests and A/B tests. Over 12 months, identification conversion grew 46%.
Sep 2026
